LA Velvet is a Los Angeles-based band founded in 2007 by front woman pioneer and lioness Laura V, who provides the vocals and fierce guitar-playing skills to the tracks, in addition to song writing. LA Velvet “plays their own version of modern danceable rock that conquers the charts,” described by Obliveon Magazine as a combination of a “’70s Blondie, an 80’s Kim Wilde and a 90’s Gwen Stefani and No Doubt.”